The reason that Calvin Klein underwear (and outerwear and everywear of most hi-fashion brands) costs so much is that you are paying for their ad campaigns.
Hong Kong has a building, 30 stories or so high, plastered entirely with a Calvin Klein underwear advert. The (un-dressed) decorated shed. A big black man and his fruit basket stares down at all the skinny, LV bag toting Asian chicks gabbing away on their iPhones as they ride by on the tram- equally enveloped in fashion ads.
What does it all mean? Architecture so overtly besieged, Consumer desire so extremely exploited, Public Space so overrun by a market’s orgiastic overspill… What is the end game of advertising’s continual subjugation of the urban inhabitant?
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