I've been making these billboards for quite some time - This is number seven... each one is a pain in the butt logistally, financially, and in the end, no one seems to get it WAAHAahahhhahhh
OK some people get it.
Maybe it's not art in the fine sense for them snooty art crowds- more like public indexes of the social and political relevance of wherever they are placed.. that's the idea of course. They also are a critique of outdoor advertising and it's all pervasive assault on the urban environment. and and and
Here's a general Statement on the Series itself:
Using the same means and methods as the advertising industry, these works attempt to thwart the nature of this practice by neutralizing its message. That is, by using images that are a direct response to their own environment, and are neither iconographic nor commercial in their content, the work delineates and metaphorically collapses the space at hand. It is a visual gesture aimed at creating an added dimension in an otherwise cloistered urban sprawl. The work also acts as a portrait or document of the immediate environment, in effect indexing the oasis of the ordinary and its component social relevance.
This work is a response to the proliferation of large scale advertising images (in the form of billboards, construction wraps, wall banners, etc.) upon the urban environment. It is an inquiry into how these structures and images effect our personal space, visual perception, and cognition, as well as the architectural surroundings itself. It is also an attempt to expose the visual arts, or a cultural critique as it might be, to a larger, fresher audience and therefore to stimulate contemplation in a different context, or better yet, to inspire collective deja-vu.
Or something like that.
Here's some production and installation images around the 7th (and maybe last) Site-Specific Photographic Installation AKA Billboard by Me Borysevicz
1 comment:
solid. looks beautiful.. from beijing
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